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Fashion Fashion, Jewelry, Shoes, Clothes, Accessories, Retail, E-Commerce

While there are multiple plug-n-play E-commerce platforms that help you come up with your first online shop but if you have plans to grow the business sizably, HireEmployees.co can also help you tailor-make your requirements. This will help your business to be future ready in terms of scaling. It can be done overnight. Few changes in the code and thats all.

Whether it is the Shop front, Catalogue, Product Details page, Cart Program, Check Out Program, Payment Gateway Integration Measures, there are a lot of possibilities that the Fashion, Jewelry, Shoes, Clothes. Accessories or Retail industry is embracing in terms of Feature addition.

Fashion, Jewelry, Shoes, Clothes. Accessories or Retail websites are powering their sales engine with real-life and virtual feature or service offerings. The responsive and dynamic websites are now being powered by virtual dressing room, try-on accessories camera, Size Recommendation Engine, Fit Recommendation Algorithms, Advanced Search with Mix-n-Match capabilities, Augmented Reality based Try-Ons, Magic Mirror Cameras with color changing options, Mood-based shopping AI engine and so on.

Similarly, in the Real-life, Try Before You Buy concepts has recently become very popular amongst skin care brands that lets a customer to quickly experience a product before buying a full version. Its a win-win situation for both the seller and the consumer. Buying Online and picking-up from Store concepts has recently been trending for small chain stores who are rapidly expanding.

The Fashion, Jewelry, Shoes, Clothes. Accessories or Retail industry is also migrating from a product to a service offer. Re-cycling clothes and accessories, on-rent services, buy-back These concepts are bullish in the E-commerce format.

We would urge you to discuss your plan-of-action with HireEmployees.co to suggest you with the right doze of information.

Create a Business Plan

Up next is creating the business plan. This will be your guide that lays out your goals and the steps youre going to take to achieve them. You can then show your business plan to investors and banks when youre ready to get additional financial assistance.

Market Research

By the term market research it always seems to be an expensive proposition, however, for small businesses we suggest following the below steps to create a scientific way of building up orientation.

Buyer Persona It is one of the most important steps in Consumer Behavior mapping. This will be your guide that lays out the blueprint to achieve them. Its time to really think about the specific customers you want to purchase your products. You can include demographic information, such as their age, geographic location, and income. Then, take it a step further and document which social media platforms they prefer, who they trust most for product information and information on their personal style. Download the HireEmployees.co Buyer Persona Map. Kindly use a PDF editor or the age-old pencil eraser to jot down the information.
Market Analysis If you are planning to start a business, a market survey is extremely essential. We will suggest you start the survey with suppliers first to know what is readily available and what do you need to customize.
Keyword Research Hands Down, you need experts to help you with keyword research. Kindly opt for HireEmployees.co services and talk to our pool of experts to help you with this step and almost all the other steps.
Competition Analysis While doing keyword research, competition analysis naturally comes up and it plays a major role in market scaping. Positioning comes a close next to check and create the value proposition. It also helps to identify the right technology to drive operations.

Business Model

Once you have a good understanding of the ideal customer and the overall market, its time to decide on a business model. The model you choose will also help inform which type of business licenses youll need. When it comes to retail domain, most online retailers fall into one of these categories:

On Demand Services For this business model, youre simply adding some type of logo or design to an item when a customer places an order. And you can either do this yourself or use a third-party service for fulfillment
Custom Made This is the most labor-intensive and costly of the models because youre making everything yourself or paying someone else to make it for you.
Private Label Private label, also sometimes called white label, means youre partnering with a manufacturing company who makes the product. Post that you add your branding and pricing to the item.
Drop shipping Dropshipping requires the smallest investment but faces the toughest competition. It is an order fulfillment method that allows your business to partner with a wholesale supplier to display and sell their products in your online store. This business model thrives on customer satisfaction.

Marketing Strategy

It is advised to set a high-level marketing strategy. While theres a basic marketing that every business owner should do, this is your opportunity to define your launch strategy.

For example, you might want to focus heavily on influencer marketing to build anticipation and excitement. You can collaborate with micro-influencers to promote the launch of your online business on their social media platforms.

Before you go ahead with Influencer marketing, look at the videos of the influencer and observe if they are looing like advertisement. Influencer videos should be subtle, and it should not look like influencing.

Since there are so many ways to market your business, you want to narrow it down in the beginning and focus on the channels that will have the biggest impact for your target customers right away.